How AI-Powered Features Are Revolutionizing Marketing Automation Platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns. Like much marketing technology, many marketing automation platforms (MAPs ...
Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC)
A small business’ marketing plan plays a critical role in the success of the business. Small businesses that have a clear marketing plan continue to grow and meet their objectives, while those with a ...
No Logo? No Problem! AI Offers The Answer
Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: "are my visitors responding well to m ...
Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate
Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas ...
Small Businesses Can Make More Money in 2023 by Using This Secret Weapon
As a small business owner, you’re always searching for ways to attract new customers to increase your revenue and grow the company. Chances are that you’ve spent a significant amount of money on vario ...
Experts Say This Is the Key to Marketing a Mom and Pop Business
Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorshi ...
Sales And Marketing Alignment For Improved Business Effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. When your marketing ...
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legio ...
5 Tips For Effective PPC Bidding On A Budget
PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. Wh ...
What is a Target Market and How to Pick One
When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create ...
5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy
Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. C ...
Finding the Perfect Audience for Your Business on Social Media
Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our onli ...
What Is The Purpose Of Content Marketing?
As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong. So, what i ...
Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn
Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique chall ...
11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience
When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrati ...
Why Startups Need To Build A Social Media Marketing Strategy
In today's ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy B ...
Small Business Website Design Best Practices & Examples
Small business websites must have an eye-catching design and compelling copy to make a positive first impression on visitors. Small business owners may not have the budget, skills or resources to make ...
Tips for Hiring a Marketing Company
Updated Sep 22, 2022 Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you're choosing the right partner. Marketing companies take ov ...
7 Ways to Boost Your Small-Business Marketing
These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every ...
Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things
Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t ha ...
Fear and Entrepreneurship: The Psychology of What Scares Us
Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever ...
10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)
Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’ ...
Brass Ring Newsletter: September 2017
TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan ...
27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel
I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there ...
How Healthy Is Your Website?
Neglecting your website health means lost customers and lost income. Just like ignoring your body's health is very risky and can result in you feeling lousy, ignoring your website health is something ...
How to Create a Social Media Marketing Content Plan in 7 Steps
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, maki ...
Is Your Generic Voicemail Losing You Business?
Reaching a generic voice-mail greetings is one of my great frustrations (pet peeve?)...and I don't leave messages, typically, if I can't determine if I've gotten the right number. Why do so many peopl ...
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Business Card Options 1000 Full-color 2-sided Business Cards (w/website) $95.00 USD1000 Full-color 2-sided Business Cards ( no website order) $115.00 USD BUSINESS CARD DESIGN So...B ...
