Tech & Tools Archives | Brass Ring Web Design

How to Back Up Your WordPress Site

Edward A. Sanchez, Brass Ring Web Design — Sat, 16 Mar 2024 23:03:15 +0000

Backing up your WordPress site is a simple process. With just a few steps, you can ensure that all of your website’s content and settings are secure and easily restorable in the event of a system failure or other unexpected issues.

Why do I need to back up my WordPress website?
Backing up your website is essential for protecting against data loss in the event of a system failure, malicious attack, or other unexpected issue. With regular backups, you can be sure that all of your content and settings are secure and can be quickly restored in the event of a disaster.

(Read on...)

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New Mass Gmail Rejections To Start April 2024, Google Says

Edward A. Sanchez, Brass Ring Web Design — Mon, 12 Feb 2024 02:45:51 +0000

Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns.

New Rules For Sending Mass Email To Gmail Accounts
As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was reported that some senders of mass marketing emails had started to receive error messages relating to some messages sent to Gmail accounts. (Read on...)

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Business Internet Safety Guide

Edward A. Sanchez, Brass Ring Web Design — Tue, 23 Jan 2024 00:08:47 +0000

Keep your business safe by maintaining a secure Wi-Fi network, using strong passwords and updating software regularly.

Cybersecurity is important for everyone, and businesses are no exception. 61% of small and mid-size businesses (SMBs) were victims of cyberattacks last year and 87% of IT ‘decision makers’ claim they experienced two or more successful attacks in the past year.

Cyberattacks leave not only businesses vulnerable but their employees and consumers as well. Luckily, there are ways to keep your business safe from. cybersecurity threats. (Read on...)

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The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform

Edward A. Sanchez, Brass Ring Web Design — Thu, 18 Jan 2024 02:58:08 +0000

Making a website accessible means building a platform that maximum people can share and find reliable. That's why WordPress Accessibility is so crucial.

More than 45.8% of websites across the globe will be powered by WordPress in 2023. The figure was 43.2% in 2022. Whether you want to create a simple or complex website for your business, WordPress can create the most trusted, versatile and user-friendly platform for your business goals... (Read on...)

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How AI-Powered Features Are Revolutionizing Marketing Automation Platforms

Edward A. Sanchez, Brass Ring Web Design — Wed, 10 Jan 2024 23:58:25 +0000

New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to...(Read on...)

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Google Launches Gemini, the AI model It Hopes Will Take Down GPT-4

Edward A. Sanchez, Brass Ring Web Design — Fri, 08 Dec 2023 01:12:17 +0000

Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in June and is now launching to the public. To hear Pichai and Google DeepMind CEO Demis Hassabis describe it, it’s a huge leap forward in an AI model that will ultimately affect practically all of Google’s products. “One of the powerful things about this moment,” Pichai says, “is you can work on one underlying technology and... (Read on...)

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Why NASA Chose WordPress for Revamping Its Flagship Website

Edward A. Sanchez, Brass Ring Web Design — Sun, 08 Oct 2023 21:30:10 +0000

NASA has removed the beta label from the new nasa.gov website, which was launched on WordPress, replacing Drupal as the CMS. After a lengthy process, which required 18 months of active web development, data migration, and content building, NASA has emerged with modernized flagship and science websites, showcasing the innovation and discoveries that have defined the agency for more than 65 years...(Read on...)

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17 Fixes For Why Your Website Isn’t Performing

Edward A. Sanchez, Brass Ring Web Design — Mon, 11 Sep 2023 23:57:19 +0000

I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the most common website fails.

For some time now, I’ve been performing website audits for business clients in order to help them determine whether they’re getting full value from their website investment. (Read on...)

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How to Translate WordPress (Ultimate Guide)

Edward A. Sanchez, Brass Ring Web Design — Tue, 05 Sep 2023 23:21:27 +0000

WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other than U.S. English. This shows there’s a huge opportunity for going multilingual and translating your site in multiple languages.

But getting started can be confusing, even for experienced WordPress users. (Read on...)

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Performant Translations Plugin Now Available on WordPress.org

Edward A. Sanchez, Brass Ring Web Design — Wed, 30 Aug 2023 22:17:41 +0000

After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration to improve performance for the ~56% of sites that use translations.

Performant Translations, a feature project by the core Performance Team, is now available as a plugin on WordPress.org. It incorporates some of the proposed solutions and speeds up translations by converting .mo files to .php files, allowing them to be parsed faster and stored in OPcache. (Read on...)

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No Logo? No Problem! AI Offers The Answer

Edward A. Sanchez, Brass Ring Web Design — Wed, 16 Aug 2023 18:37:16 +0000

Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: "are my visitors responding well to my logo and branding?" Logo design is tricky ground because people love their logos and I never like to offend, That said, respectfully, logo may not be the most important thing on your website, but it needs to look top notch so logo design should be an important consideration in creating and/or the continuing success of your business. (Read on...)

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How to Generate Qualified Leads for a Small Business: 3 Easy Tips

guest-author — Wed, 02 Aug 2023 21:22:21 +0000

According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for 41% of content marketers. So, For the growth of a small business, understanding how to generate qualified leads should be a top priority.

While large businesses can speed up the process using special software for generating leads, small businesses with limited budgets can only rely on... (Read on...)

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12 Reasons Why Twitter’s Rebrand To “X” Is A Mistake

guest-author — Thu, 27 Jul 2023 00:17:59 +0000

It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebrand is because you have to for legal or ownership reasons, cf. Accenture.

It’s a mistake because Twitter is throwing away brand equity. While the debate rages over distinctiveness and differentiation, no one doubts that a significant – and possibly dominant – aspect of brand equity is derived from a brand’s ability to be recognised by its target market and to come to mind in buying/user situations. When you rebrand you lose all of this...(Read on...)

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6 Ways Small Business Owners Can Get Their Employees to Use AI

guest-author — Sun, 23 Jul 2023 05:50:34 +0000

One of the most pivotal innovations that artificial intelligence offers small businesses is the ability to change the rules of engagement — a more level playing field. And its adoption in this size category has been stunning: According to Unbounce's recent Break Free: The State of AI Marketing for Small Business report, approximately 30% of small and medium-sized businesses are leveraging some form of artificial intelligence.

One overriding challenge, however, is that implementing (Read on...)

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WordPress Contributors Demand Transparency and Objective Guidelines for Listings on Recommended Hosting Page

guest-author — Sat, 22 Jul 2023 04:37:00 +0000

WordPress’ Recommended Hosting page is a hotly contested piece of online real estate, and has recently come into focus again following the removal of SiteGround from the listings. When the change was highlighted during a recent Meta team meeting, Audrey Capital-sponsored contributor Samuel “Otto” Wood said, “Matt asked me to remove SiteGround because... (Read on....)

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OpenAI, Google, others pledge to watermark AI content for safety, White House says

guest-author — Sat, 22 Jul 2023 04:08:00 +0000

AI companies including OpenAI, Alphabet (GOOGL.O) and Meta Platforms (META.O) have made voluntary commitments to the White House to implement measures such as watermarking AI-generated content to help make the technology safer, President Joe Biden announced on Friday.

"These commitments are a promising step but we have a lot more work to do together," Biden said. (Read on...)

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Google Is Testing An AI Tool That Can Write News Articles

guest-author — Fri, 21 Jul 2023 00:25:33 +0000

Google is testing a tool that uses AI to write news stories and has started pitching it to publications, according to a new report from The New York Times. The tech giant has pitched the AI tool to The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.

The tool, internally codenamed “Genesis,” can take in information and then generate news copy. Google reportedly believes that the tool can serve as a personal assistant for journalists by automating...(Read on...)

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How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

guest-author — Mon, 03 Jul 2023 23:17:45 +0000

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators.

Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to generate content, and process and analyze data to stay ahead.

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5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

guest-author — Thu, 24 Nov 2022 06:10:00 +0000

Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. Cost-cutting shouldn’t be the strategy driving your annual marketing budget—you won’t meet growth goals this way. Instead of crafting marketing initiatives based on cost, focus on proven effectiveness.

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Video Marketing In The Age Of Constant Content: How To Make An Impact

guest-author — Wed, 09 Nov 2022 21:13:00 +0000

With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.

A video ad likely catches your attention every once in a while, but why?

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The World Wide Web Turns 30. Where Does It Go From Here?

guest-author — Tue, 12 Mar 2019 16:27:28 +0000

TODAY, 30 YEARS on from my original proposal for an information management system, half the world is online. It’s a moment to celebrate how far we’ve come, but also an opportunity to reflect on how far we have yet to go.

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How to Get a Free SSL Certificate (and Why Google is Forcing You To)

guest-author — Sun, 21 Jan 2018 19:15:07 +0000

(SSL’s have become more than a good idea…they’re just about “musts” with SERP implications. Here’s a good article from 2017 that still holds up. – Edward) By Colin Newcomer – Jan. 9, 2017 – Elegant Themes Blog Does the idea of improving your search engine rankings and offering your visitors better security sound like something […]

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WORDPRESS ALERT: Fast Secure Contact Form Plugin Removed By WordPress Due To Serious Security Issue

guest-author — Tue, 26 Sep 2017 03:28:55 +0000

Greetings, all… One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed from WordPress’s favorable status and listing quite suddenly and unexpectedly. Unfortunately, this was due to the actions of a nefarious individual who recently […]

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Fast Secure Contact Form Plugin Removed By WordPress Due To Serious Security Issue appeared first on Brass Ring Web Design.

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)

guest-author — Thu, 14 Sep 2017 22:01:04 +0000

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it […]

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27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel

guest-author — Wed, 06 Sep 2017 20:22:29 +0000

I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands of dollars. So how can a small business use […]

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