Content Marketing In 2023: The Ultimate Guide
Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publi ...
How To Leverage An Omnichannel Marketing Strategy To Reach Your Audience Wherever They Are
The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and exp ...
How To Use Social Media To Help Your Business. Hint: It’s More Than Posting Cute Pictures.
One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketin ...
For Many Small-Business Owners, a Necessary Shift to Digital Payments
The number of Americans who say they are “cashless” has jumped in the last five years. Forty-one percent of Americans said they did not use cash for their purchases in a typical week in 2022, up from ...
Sales And Marketing Alignment For Improved Business Effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. When your marketing ...
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legio ...
6 Types of Insurance for Small Businesses
Small businesses can face many risks. Learn about different types of insurance that can protect your company from unexpected circumstances. Small businesses face a variety of risks, ranging from natur ...
5 Tips For Effective PPC Bidding On A Budget
PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. Wh ...
What is a Target Market and How to Pick One
When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create ...
Small-Business Financing Options
When you need cash to finance your business’s growth or ongoing operations, there are many small business finance options to choose from. Financing options range from business credit cards and microlo ...
Small Businesses, Big Opportunities
More than 70% of business owners want to originate digitally, and often the only easy way to do that is with a personal account, as banks have lagged on digital originations for businesses with multip ...
4 Keys To Long-Term Success For Small Businesses
There is no shortcut on the path to success. Keeping current customers happy is the best way to get new ones. You need to know your industry. Success is contagious.
5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy
Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. C ...
3 Ways To Improve Your Marketing Strategy For 2023
As the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary...Improving your future marketing efforts is critical, as these ef ...
16 Strategies To Set Your Small Business Apart From Larger Competitors
Whenever a new small business emerges, they have a big challenge competing against larger corporations that overtake the market. It can be hard for a new business to get its bearings and find ways to ...
Run A Small business? Follow This End-of-the-Year Checklist Before 2022 Ends
Make sure you don’t forget anything important with this small business checklist. We put together some of the most important steps you should take before the year ends. Now is the time to tie up loose ...
The Small Business Owner’s Guide To Business Storytelling
The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key ...
4 Personal Finance Secrets of Successful, Wealthy People
Wealth creation is an extremely popular topic of discussion. In a world where everyone wants to spend their money and has an eagerness to enjoy material possession, some people work day and night to m ...
Video Marketing In The Age Of Constant Content: How To Make An Impact
With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not ev ...
Small Businesses Face Economic Strain Even With Loyal Patrons
Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community...The relationship between a small business and its customers is unique — ra ...
10 Most Common Reasons Why People Are Still Working in Retirement
Even retirement can’t stop some people from continuing to work, either by choice or out of necessity. Retirement may be a great goal to work toward, but there are reasons you may still be working afte ...
Essential Tips on How to Boost Sales for Your Small Business — Melinda Emerson
What can you do to increase your sales right now? Today on the Atlanta Small Business Show, we’re pleased to welcome back Melinda Emerson, America’s number one small business expert, CEO of Quintessen ...
Finding the Perfect Audience for Your Business on Social Media
Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our onli ...
What Is The Purpose Of Content Marketing?
As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong. So, what i ...
Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn
Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique chall ...
11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience
When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrati ...
Seven Ways To Maximize Effective Communication In Small Businesses
The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. ...there are communications techniques companies ...
How to Save Money: 10 Expert-Backed Ways
Building an emergency fund, creating a nest egg for retirement and socking away money for your children's college fund are fundamental steps to ensure long-term financial well-being. But how do you ac ...
12 Tips for Creating the Best Email Subject Lines (with Examples)
Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or ...
Why Startups Need To Build A Social Media Marketing Strategy
In today's ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy B ...
