
Brass Ring Newsletter: September 2017
TOPICS IN THIS ISSUE: How Healthy Is Your Website? 27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel How to Create a Social Media Marketing Content Plan ...

27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets, by Neil Patel
I love small businesses. As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there ...

How Healthy Is Your Website?
Neglecting your website health means lost customers and lost income. Just like ignoring your body's health is very risky and can result in you feeling lousy, ignoring your website health is something ...

Brass Ring Will Audit Your Website or Give You A 30-minute Consultation…FREE!
Take advantage of a limited-time opportunity to find out what's really going on with your website.

How to Create a Social Media Marketing Content Plan in 7 Steps
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, maki ...

Mobile And Tablet Internet Usage Exceeds Desktop For First Time Worldwide
Is your website ready to make you look great online? If you're waiting to go "mobile-ready," you've waited too long. Brass Ring can help! - Edward Increased traffic plus Google search rankings ...

Brass Ring Multimedia Wins 2016
La Jolla Village News Readers Choice Award for Web Design
A great big THANK YOU! to the readers and nice folks at La Jolla Village News for Brass Ring Multimedia's THIRD (2014, 2015 & 2016) Reader's Choice Award for Best Web Design. I grew up in La Joll ...

Is Your Generic Voicemail Losing You Business?
Reaching a generic voice-mail greetings is one of my great frustrations (pet peeve?)...and I don't leave messages, typically, if I can't determine if I've gotten the right number. Why do so many peopl ...

Will the New Domain Extensions Negatively Impact Your SEO?
by Eric Siu Five years ago, there weren’t that many options when it came to domain name extensions. You could only register a domain with a .com, .org or .net extension -- and good luck if the name ...

Brass Ring Multimedia Wins 2015 Best Web Design Award, La Jolla Village News Readers Choice
Thank you, La Jolla! I was honored and pleased to win our second Best Retail Services Readers Choice award from the La Jolla Village News...

Why Does That Logo Cost So Much?
Your logo is a critical part of your business's brand. Our needs analysis process is a very useful tool in helping you come up with the right logo. Here's some interesting info. to help you as you con ...

WordPress SEO
The Definitive Guide To Higher Rankings For WordPress Sites By Joost de Valk — Last update September 8th, 2014 WordPress is one of the best, if not the best content management systems when it come ...

Article: The Type of SEO that Still Works
At Brass Ring Web Design, I insist we do business is by practicing integrity in everything we do. For this reason, we've ONLY ever employed "white hat SEO" or, in other words, Search Engine Optimizati ...

Small Business Marketing – Why Maintaining a Digital Presence is Important
National Small Business Week, May 12-15, recognizes the contributions of America’s entrepreneurs and small business owners. While they’re working to fulfill customer’s needs, create jobs, and drive in ...

TED Talk: Tony Robbins: Why We Do What We Do
This video combines several of my favorite things...awareness, intention, Tony Robbins and TEDTalks! Here's a relatively rare opportunity to watch Tony make a BRIEF presentation with great emotional i ...

Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies
If you've never heard of eye-tracking, that's ok. Just know...it's important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give ...

Brick Marketing Article: Tips to Ensure that Content Marketing Gets Done
WordPress makes it easy to add great content to your website. Creating the content still needs doing, so here's a great article and ideas from Brick Marketing...enjoy & implement! - Edward A. San ...

What Makes Your Business Special or Unique? (About The Brass Ring Process)
What Makes Your Business Special or Unique? An incredibly critical question for every business. By asking this one basic question, we are well on our way to the consultation which is an integral pa ...

Business News Daily Article: Facebook Still Ripe for Small Business Marketers
Facebook still holds big potential for small business marketers. A study by the Pew Research Center's Internet Project shows that Facebook remains the most dominant social networking platform and i ...

January 9, 2014 Event: SBA/SCORE, Constant Contact and Microsoft present FREE SOCIAL MEDIA MARKETING EVENT !
You're invited San Diego! Let's Jumpstart Your Business for 2014! Visit Event Registration Page Here, or read on... Contact Constant Contact SoCal gtavasti@constantcontact.com ...

Article: Small business tips: How to do market research
(Read article HERE on The Guardian Small Business Network or continue) Market research will help you understand your customers, familiarise yourself with the competition and get to know what people a ...

New WordPress Website! Platinum Concierge Travel from connectUNIVERSAL
This project features a WordPress website, logo (re)design and business cards for an exceptionally exciting new travel service based in La Jolla, California. I owe a debt to the Bird Rock Community ...

Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen
(If you're already a client, we've probably already talked about this. People DON'T read everything we put on a website, which is why it is critically important that we present content in scannable fo ...

Article: How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It) by Demian Farnworth
Read article on Copyblogger Media website In many ways, this century has mostly been a dark time for online writers. Huh? You mean the Internet — the most significant publishing revolution since ...

KQED Podcast: The Freelancer’s Bible”
Fri, Jan 4, 2013 -- 10:00 AM Download audio (MP3) Getty Images Are you one of nearly 9 million self-employed Americans? Are you a freelancer and find your own clients? Or do you have a ...

Entrepeneur Podcast: Tips From a Marketing Rebel
Click this link: Tips From Marketing Rebel John Carlton to download and listen. John Carlton, marketing expert of Marketing Rebel will discuss how to record your sales pitch and turn it into an a ...

SEO Won’t Solve Your Business Problems
Writing by Brick Marketing in SEO Search engine optimization, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in t ...

Article: Measuring SEO Success via Google Analytics, by Jill Whalen
September 5, 2012 By Jill Whalen If you've been reading much of what I've written over the years, you'll know that I'm not a fan of using search engine rankings as a measure of success for SEO. Tha ...

Book Recommendation: The Speed of Trust by Stephen M.R. Covey
One of the most amazing books I've had the privilege to read was The Speed of Trust by Stephen M.R. Covey. Once again, I have my good friend and voracious reader Johnny Y. to thank for pointing me (on ...

Article: Optimizing your website for short attention spans: six tips, by Patricio Robles
(Link to original article HERE) Your company has invested a lot of time in building what you think is a great website. It's not only pretty, it's chock full of all the information about your products ...