How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legio ...
5 Tips For Effective PPC Bidding On A Budget
PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. Wh ...
What is a Target Market and How to Pick One
When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create ...
5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy
Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, marketing spending is on the rise—now is not the time to back down. C ...
3 Ways To Improve Your Marketing Strategy For 2023
As the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary...Improving your future marketing efforts is critical, as these ef ...
16 Strategies To Set Your Small Business Apart From Larger Competitors
Whenever a new small business emerges, they have a big challenge competing against larger corporations that overtake the market. It can be hard for a new business to get its bearings and find ways to ...
The Small Business Owner’s Guide To Business Storytelling
The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key ...
Video Marketing In The Age Of Constant Content: How To Make An Impact
With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not ev ...
Small Businesses Face Economic Strain Even With Loyal Patrons
Brand loyalty is one thing, but when that loyalty is directed at a small business, it stands to benefit an entire community...The relationship between a small business and its customers is unique — ra ...
Finding the Perfect Audience for Your Business on Social Media
Both Facebook and YouTube boast well over 2 billion global users each, with TikTok and Instagram both having over a billion each. This variety of social media platforms has completely evolved our onli ...
What Is The Purpose Of Content Marketing?
As founder and CEO of a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get it wrong. So, what i ...
Don’t Pull The Plug: Shifting Marketing Approaches In An Economic Downturn
Rethinking marketing, sales and advertising strategies to address today’s realities is key for long-term success. Marketing during an economic downturn—or dare I say, recession—comes with unique chall ...
11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience
When creating a personalized marketing campaign, marketers may want to focus solely on creating for their target audience based on the audience persona or other interest that they have. From integrati ...
Seven Ways To Maximize Effective Communication In Small Businesses
The business industry knows that effective communication can bring powerful benefits, including mitigating conflict and improving employee engagement. ...there are communications techniques companies ...
12 Tips for Creating the Best Email Subject Lines (with Examples)
Email subject lines are arguably the most important component of your emails. After all, the subject line is what subscribers see in their inbox, and is what determines if they even open your email or ...
Why Startups Need To Build A Social Media Marketing Strategy
In today's ever-changing business environment, connection is critical to the growth of a company. As a result, social media has become an essential component of any digital marketing strategy B ...
Meetup: Brass Ring CEO Takes Over As Organizer for WordPress Web Help Group
WordPress Web Help is a 900 member San Diego-based Meetup.com group that offers a "a friendly and easy way for folks to get help with their WordPress website where we can share questions and answers, ...
Tips for Hiring a Marketing Company
Updated Sep 22, 2022 Hiring outside marketing and advertising expertise can take your business to the next level – just be sure you're choosing the right partner. Marketing companies take ov ...
Hootsuite Announce Staggering Price Increase Of Up To 1000%
Hootsuite has shocked their longest-serving customers with the kind of price increase that makes Martin Shrekli look benevolent. We look at what is driving the staggering 10x price increase for long-s ...
SEO Tutorial For Beginners in 2020
What is SEO in 2020? Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is t ...
How to Create a Modern Newsletter Email Template
We're Constant Contact partners! If you’ve never created a newsletter email template, or are starting to wonder if your current newsletter needs an overhaul, this post is for you. Whether you’re an ol ...
What is Copywriting?
Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something.
How to Add Web Push Notification to Your WordPress Site
Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website.
7 Ways to Boost Your Small-Business Marketing
These marketing strategies can help small businesses gain new customers and increase repeat business. Image credit: Shutterstock Kimberly de Silva Marketing is important to every ...
How To SEO Meta Tags For Google & Other Search Engines in 2018
LAST UPDATED: JANUARY 9TH, 2018 | By Shaun Anderson What Are Meta Tags? Meta Tags are used by Google and other search engines in some not-so-obvious ways. QUOTE: “Meta tags are a great way for ...
Brass Ring Multimedia Wins 2017
La Jolla Village News Readers Choice Award!
THANK YOU! to the readers and good folk at La Jolla Village News for Brass Ring Multimedia's FOURTH (2014, 2015, 2016 & 2017) Reader's Choice Award for Best Web Design. It's a great honor to be r ...
WORDPRESS ALERT:
Fast Secure Contact Form Plugin Removed By WordPress Due To Serious Security Issue
Greetings, all... One of the most popular WordPress forms plugin, the Fast Secure Contact Form plugin (which has been the standard for all Brass Ring Multimedia websites for years) has been removed f ...
Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things
Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. By Brad Swezey First, they don’t ha ...
Fear and Entrepreneurship: The Psychology of What Scares Us
Your stomach ties itself into a knot and your heart races nowhere as your mind sorts through every conceivable worst case scenario. We call it “fear” and our instincts scream for us to avoid whatever ...
10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)
Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’ ...
