Content Marketing Statistics for 2024
Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in conte ...
Brand Archetypes
Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “ ...
Zoom: WordPress Web Help, Mon. May 13, 2024, 6pm PST, PRESENTATION: CONTENT STRATEGY FOR YOUR WEBSITE
SPEAKER PRESENTATION: CRAFTING YOUR WEBSITE'S MISSION: A BLUEPRINT FOR SUCCESS by Holly Cliffe Discover why defining your website's objective is paramount for online success. Join marketing veteran Ho ...
New Mass Gmail Rejections To Start April 2024, Google Says
Starting in April, senders of unwanted mass emails to Gmail users will begin to see message rejections increasing unless they abide by new Gmail email sender guidelines, Google warns. New Rules For Se ...
Embrace These 14 Low-Cost Ways To Help Your Small Business Grow
There are 33.2 million small businesses in the USA, which make up about 99.9% of all American businesses. Making yours stand out and grow effectively and fast among so many small businesses can be a r ...
Affiliate Marketing For Small Business: Pass Or Play?
There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something ...
The Ultimate Guide to WordPress Accessibility, and How it Can Boost Your Platform
Making a website accessible means building a platform that maximum people can share and find reliable. That's why WordPress Accessibility is so crucial. More than 45.8% of websites across the globe wi ...
Mark Cuban: These Are the Top 4 Reasons Most Small Businesses Fail
You may not realize it, but most U.S. businesses are small businesses; SBA statistics show that 99 percent of all businesses are independent companies with fewer than 500 employees. That's the good ne ...
102 Quick & Easy Ways To Increase Organic Traffic
In this article, you are going to discover over 100 simple ways to increase organic traffic to your website or web property that you can implement today. We’ve complied this list based on many years o ...
Develop a Public Relations Strategy to Promote Your Small Business
Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to creat ...
How AI-Powered Features Are Revolutionizing Marketing Automation Platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns. Like much marketing technology, many marketing automation platforms (MAPs ...
40 Best Ways to Get Free Advertising for Your Small Business in 2023
Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we ...
The Brass Ring Marketing System – SPECIAL OFFER!
Frustrated with your Website? Fails with D.I.Y. site builders? HERE'S THE ANSWER! Great for DIY'ers! Not just a website, but a turn-key small business marketing solution. Here’s The Thing: You Should ...
Eye-Opening Video Marketing Statistics Every Business Owner Should Know
What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strat ...
It’s Not Just You. Linkedin Has Gotten Really Weird.
With 950 million members as of July, LinkedIn is poised to soon have a billion users, joining a rarefied three-comma club with the likes of Facebook, Instagram, and TikTok. Started in 2003 as little m ...
17 Fixes For Why Your Website Isn’t Performing
I’ve now taken the procedure I follow in reviewing sites and converted it into a tool…available free…to help small business owners to improve their online presence by diagnosing and fixing some of the ...
How to Translate WordPress (Ultimate Guide)
WordPress powers almost 43% of all websites and not all of them are in English. In fact, the number of non-English websites is on the rise, with 56% of WordPress sites being created in languages other ...
Performant Translations Plugin Now Available on WordPress.org
After an in-depth performance analysis earlier this year revealed that translations can impact server response times, WordPress contributors proposed half a dozen technical solutions for consideration ...
No Logo? No Problem! AI Offers The Answer
Online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now, you have to ask yourself the question: "are my visitors responding well to m ...
Thrive And Survive: PR Tactics For Small Businesses In A Challenging Economic Climate
Within our global economy, small businesses play a significant role in driving innovation and embodying the entrepreneurial mindset. They are often at the forefront of introducing new products, ideas ...
How to Generate Qualified Leads for a Small Business: 3 Easy Tips
According to a 2021 HubSpot State of Marketing survey, 50% of small business owners say generating qualified leads is their primary digital marketing goal. But generating leads is a top challenge for ...
SEO: “How to Yoast Your Post”
Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all thes ...
My Addicting Step-by-Step Process To Get Tons Of Glowing Testimonials From Your Freelance Clients
We all know that testimonials are an important part of marketing. Humans are social animals and social proof is a powerful signal that can turn a prospect from a skeptic to an enthusiastic buyer. The ...
12 Reasons Why Twitter’s Rebrand To “X” Is A Mistake
It’s a mistake because rebranding is always a mistake. Even if your brand is called Wanker or the Certified Union of National Transcribers, you keep your original name. The only reason you ever rebran ...
Best Business Books of All Time
Reading great business books is one of the most cost-effective methods to become a whip-smart business person. As business book editors, we read a lot of books — and this curated book list is to bring ...
Experts Say This Is the Key to Marketing a Mom and Pop Business
Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorshi ...
Content Marketing In 2023: The Ultimate Guide
Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publi ...
How To Leverage An Omnichannel Marketing Strategy To Reach Your Audience Wherever They Are
The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and exp ...
How To Use Social Media To Help Your Business. Hint: It’s More Than Posting Cute Pictures.
One of the keys to small-business marketing is building name and brand awareness. Everyone talks about social media today, but it is more than posting pictures and snappy quotes. Social media marketin ...
Sales And Marketing Alignment For Improved Business Effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. When your marketing ...
